From Tradition to Twist: How Brown Brothers is Redefining the Spritz Experience

When you think of sparkling wine, what comes to mind? Is it the pop of a cork, the clinking of glasses, or perhaps the luxurious bubbles dancing in your flute? Now, imagine a drink that takes the elegance of sparkling wine and infuses it with a burst of refreshing, vibrant flavours—enter the world of Spritz.

At Brown Brothers, we’ve always embraced innovation while honouring tradition, and our latest Spritz collection is no exception. But what makes a Spritz so special, and how does it stand apart from traditional sparkling wines?

A Splash of History

The Spritz dates back to the 19th century in Venice, where Austrian soldiers stationed in the region began diluting the local wine with a splash of water to suit their taste... clever, si? Over time, this simple mix evolved into a more sophisticated concoction, with the addition of bitters like Aperol or Campari, soda water, and, of course, Prosecco. The result? A bright, effervescent drink that’s become synonymous with aperitivo culture.

Today, the Spritz has taken on a life of its own, transcending its humble beginnings to become a global icon. It’s the perfect embodiment of “la dolce vita,” offering a taste of the good life in every sip.

Spritz vs. Sparkling Wine: A Tale of Two Bubbles

While both Spritz and sparkling wine share the same zesty DNA, they cater to different moments and moods.

Traditional sparkling wines, such as Champagne or Prosecco, are often reserved for celebrations, toasts, and formal occasions. They carry with them a sense of ritual—carefully uncorking the bottle, pouring golden bubbles into a slender flute, and savouring the refined, delicate flavours. Each sip is a journey through layers of complexity, underscored by the crisp notes of citrus and green apple or a hint of toasty brioche. These wines tell a story of terroir and tradition, making them perfect for moments that call for something special.

Spritz, on the other hand, is the life of the party.

It’s the drink you reach for during a sun-soaked afternoon with friends, at a casual brunch, or as a pre-dinner pour. Spritz is approachable, fun, and effortlessly stylish, with bold, refreshing flavours that invite you to relax and enjoy the moment without any pretence or fuss. The zing of citrus, the bittersweet bite of herbs, and the gentle effervescence all come together in a drink that’s as much about the experience as it is about the taste.

When it comes to serving, sparkling wine often adheres to tradition. Elegant flutes or coupes complement the formality of the occasion, whether you’re enjoying a glass at a wedding, celebrating a milestones, or pouring a glass on date night.

Spritz, however, is a bit more playful.

Typically served over ice in a large wine glass topped with fruit or botanicals, it’s a drink that encourages creativity and personal expression, and invites you to break the rules. There’s no need for formality here—Spritz is about ultimate refreshment in a relaxed setting, perfect for sharing with family and friends.

At Brown Brothers, we’re passionate about crafting wines that bring people together.

As the world of wine keeps evolving, so do we. Our latest Spritz creations take classic flavours and give them a modern twist—ready-to-pour, versatile, and bursting with flavour. Designed for sharing and celebrating, they’re leading the way in a new era of summer refreshment.

SHOP ALL SPRITZ